Feb 12, 2018
North Star Games has introduced a new Unilateral Minimum Advertised Pricing Policy and restrictions to the Amazon.com sales channel.
In order to better serve its retail community, North Star Games, LLC is announcing two new sales policies. Effective today, North Star Games is adopting a unilateral Minimum Advertised Pricing Policy (MAPP). This MAPP will enhance the value of the North Star Games brand and provide long-term benefits to everyone who purchases its products, including both trade partners and consumers. Adherence to the MAPP is non-negotiable for all North Star Games’ resellers and will be strictly enforced to ensure the continued value of its brand.
North Star Games is also issuing a Channel Restriction Notice (CRN) to all its resellers, announcing that it has designated Amazon.com as a restricted sales channel. Effective today, North Star Games will limit its Amazon distribution to two authorized sellers on the Amazon Third-Party Marketplace. The CRN states that resellers who don’t participate in the Fulfillment by Amazon (FBA) program have until February 13th, 2018 to deactivate their listings. Resellers who do participate in the FBA program should sell through any existing inventory by March 9th, 2018 and then stop restocking their FBA listings. North Star Games will work together with its authorized Amazon partners to monitor product listings and remove any unauthorized sellers.
“These two policies will allow our authorized retailers to remain competitive in an ever-changing and dynamic marketplace. We highly value our retail partners and their commitment to providing valuable instore experiences that create memorable moments for their customers and grow the gaming community”, states North Star Games Co-President Satish Pillalamarri. “We look forward to helping our partners grow their businesses by providing enhanced services such as game demos and organized tournaments. These partnerships will allow us to develop an even greater number of the exciting and engaging games that our customers love.”